Privacy policy
Last updated: March 27, 2026
This Privacy Policy describes how What Legs Ltd (trading as WINDUP) (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit or make a purchase from drinkwindup.com (the “Site”) or otherwise interact with our services (the “Services”).
If there’s a conflict between this Privacy Policy and our Terms of Service, this Privacy Policy governs how we collect, process, and disclose your personal information.
Please read this Privacy Policy carefully. By using and accessing any of our Services, you acknowledge that you understand and agree to the collection, use, and disclosure of your information as described below.
Personal Information We Collect
We collect personal information that can identify you, such as:
Contact details (name, address, phone number, email)
Payment information (credit/debit card details, transaction history)
Account details (username, password, preferences)
Order history and purchase behaviour
Communications with us (emails or messages)
Device and usage information (browser, IP address, location, cookies)
We collect this information directly from you, automatically through your device when you use our Site, and from Shopify and other service providers who process data on our behalf.
We may share your personal information with service providers and partners, including Shopify and TikTok, to operate our store, process transactions, measure advertising performance, and improve our marketing.
How We Use Your Information
We use your information to:
Provide and deliver our Services (process orders, payments, and returns)
Personalise and improve your shopping experience
Communicate with you (order confirmations, updates, and support)
Send marketing communications (only if you’ve opted in)
Protect against fraud and ensure security
Comply with legal obligations
How We Share Your Information
We may share your information:
With Shopify, who powers our online store and manages our e-commerce infrastructure
With trusted third-party partners who help us operate (payment processors, couriers, analytics providers, email platforms)
With legal or government authorities when required by law
If necessary for a business transfer or merger
Shopify acts as both a processor and an independent controller in some cases. You can read Shopify’s privacy policy here:
https://www.shopify.com/legal/privacy
Cookies
We use cookies and similar technologies to operate and improve our Site, remember your preferences, and provide a more tailored experience. You can manage or disable cookies in your browser settings.
Children’s Data
Our Services are not intended for use by children under 18. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal information, please contact us at hello@drinkwindup.com
Your Rights
If you live in the UK or EEA, you have rights to:
Access the personal data we hold about you
Request correction or deletion of your data
Object to or restrict processing
Withdraw consent for marketing communications
Request data portability
To exercise these rights, contact us at hello@drinkwindup.com
We may ask you to verify your identity before responding.
You can also learn about your rights and how Shopify handles your personal data here:
https://privacy.shopify.com/en
If you’re not satisfied with our response, you may contact the UK Information Commissioner’s Office (ICO) at https://ico.org.uk/.
International Data Transfers
We may transfer and store your personal data outside the UK or EEA. When we do, we use appropriate safeguards such as the UK International Data Transfer Agreement or EU Standard Contractual Clauses.
Data Retention
We keep your personal data for as long as necessary to fulfil the purposes described here — for example, to provide services, comply with legal obligations, resolve disputes, or enforce our agreements.
Advertising, Analytics, and Conversion Tracking
We use third-party advertising, analytics, and marketing tools, including services provided by TikTok and Shopify, to help us understand how visitors use our website, measure the effectiveness of our advertising, improve our marketing, and reach people who may be interested in our products.
These tools may collect and share information about your interactions with our website, including:
- pages visited
- products viewed
- items added to cart
- checkout activity
- purchases and transaction information
- device and browser information
- IP address
- referral URLs and ad interaction data
- approximate location information
In some cases, we may also share identifiers such as your email address or phone number, where you have provided them, to help improve ad measurement, attribution, and audience matching.
We may use technologies such as the TikTok Pixel, TikTok Events API, cookies, tags, and similar technologies to collect and share this information.
We use this information to:
- measure and attribute ad performance
- understand customer behaviour
- improve our website and marketing
- show more relevant advertising
- retarget visitors and build advertising audiences
Depending on your location, we may only use certain cookies and tracking technologies with your consent. We do not use non-essential advertising or marketing cookies and tracking technologies unless you have given consent where required by law.
Security
We take reasonable precautions to protect your information but cannot guarantee absolute security. Avoid sending sensitive data through unencrypted channels such as email.
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes to our practices or for other legal reasons. Updates will be posted here with a revised “Last updated” date.
Contact Us
For questions, concerns, or to exercise your data rights, please contact us at: hello@drinkwindup.com
For the purpose of UK data protection law, What Legs Ltd. is the data controller of your personal information.