About

Why we started

After too many training sessions lost to hangovers, WINDUP® was created for the athletes who care about performance, but not at the cost of their social lives.

Because the moments that matter most don't always happen on the bike, trail or track.

Sometimes they happen the night before.

Our belief

Social drinking should fit into an active lifestyle, not work against it.

WINDUP® bridges the gap between performance and connection so you can enjoy the moment and feel your best tomorrow.

We call them social drinks for people who train.

FUNCTION WITH FLAVOUR

Complex flavours meet electrolytes and vitamin C.
Proof that functional can still taste grown up.

TOMORROW'S PERFORMANCE

The first wine alternative built for the next day. Designed to keep your body balanced & ready to move.

ENABLE THE ATHLETE

Say yes to those drinks because performance isn’t just about training. It’s about how you live.

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"Life is full of compromises. Choosing between connection and feeling your best shouldn’t be one of them."

"Life is full of compromises. Choosing between connection and feeling your best shouldn’t be one of them."

Why we started

Our belief

WHAT MAKES US DIFFERENT?

Ready to run on Saturday morning?

Ready to run on Saturday morning?

Your cart is empty

Your cart is empty

Total £0.00 GBP

"Life is full of compromises. Choosing between connection and feeling your best shouldn’t be one of them."

"Life is full of compromises. Choosing between connection and feeling your best shouldn’t be one of them."

Why we started

Our belief

WHAT MAKES US DIFFERENT?

Ready to run on Saturday morning?

Ready to run on Saturday morning?

Total

£0.00 GBP